Your normal is someone else's magic

First networking event: an AI-content workshop at the Cámara de Comercio in Chía, twenty entrepreneurs, almost all food businesses, us the only software people. The presenters demoed ChatGPT tricks, removing image backgrounds, restyling photos, Runway videos, and the room reacted with a genuine wow. Our reaction: “bien” ▸ 7:39.

That gap is the teaching, stated on camera: there is so much knowledge we’ve internalized so deeply, and so many people who would pay for it who don’t even know it exists ▸ 7:25. Expertise has a cruel property: the better you get, the more invisible your own knowledge becomes to you. Background removal feels like breathing to anyone who lives in these tools; to a crochet entrepreneur it’s a product demo worth paying for.

lo obvio para ti es el producto para otro →

The presenters themselves are the proof: their business is apparently packaging exactly this baseline into courses and consulting, down to a niche as specific as generating professional suit-photos for Chinese trade contacts ▸ 9:48. It looked almost too simple, and that’s the point: the angle isn’t advanced skill, it’s locating the audience for whom your floor is a ceiling.

The corrective for builders: we price our work against what feels hard to us, which systematically undervalues everything we’ve automated in our own heads. The market prices against what feels hard to them. Somewhere between those two prices lives most of a service company’s margin, and today a room full of gasps at a background removal marked exactly where…