0 → A hundred cold emails
The other half of the sales push, run entirely through Claude. Reasoning that they need more official contacts and that dollars are simply better money, and that the US has the most university and institutional programs for the social inclusion of students, Julia has Claude build a database of targets and starts sending. The funnel is honest and brutal: of the first 53 emails, four replies; two politely interested but on summer break until late August or September, two that looked promising and then evaporated. One was a serious director in Mississippi who asked directly for price and a demo, but they took almost three days to answer because they were building the demo. The other, a New York librarian, asked how Koby squared with a state law protecting materials, and their answer, a whole paragraph against her one line, seems to have scared her off. The takeaways: reply within a day, match the length of the message, and always follow up.
// trace: where this idea came from
- ↳ video diary @ 1:19 (enfoque en Estados Unidos porque el dólar es mejor y hay más instituciones de inclusión; la base de datos la creó Claude)
- ↳ video diary @ 3:43 (de 53 correos, cuatro respuestas; dos interesados pero en vacaciones de verano hasta agosto/septiembre)
- ↳ video diary @ 34:58 (el director de Mississippi pidió precio y demo directo, pero demoramos casi tres días en responder haciendo el demo)
- ↳ video diary @ 37:00 (la bibliotecaria de Nueva York preguntó por una ley; le respondimos un párrafo contra su una línea y la asustamos)
- ↳ Entry 272-2: The mother is the salesperson (la contraparte fría del contacto presencial de la mamá)
- ↳ Entry 269-2: The AI has no soul (Koby, ya estrechado a accesibilidad, es el producto que se vende)
The warm channel is Julia’s mother at the door. The cold channel is a hundred emails, and it runs entirely through Claude. The reasoning has three legs: they need more official contacts than a walk-in can get; dollars are simply better money; and the United States has, among developed countries, the highest concentration of universities and institutions built around the social inclusion of students ▸ 1:19. Julia doesn’t have a method beyond this: she talks to Claude, so Claude is the method. She told it to build a target database focused on the US, it did, and she started sending, roughly a hundred emails across two days of writing.
The funnel is honest and brutal. Of the first 53, four people replied ▸ 3:43. Two were politely interested but on summer break, they’d talk at the end of August or September. The other two looked like the real thing and then vanished. And in how they vanished are the lessons.
responde en un día; iguala el largo; haz el follow up →
The first was a serious figure, a director of schools in Mississippi, who did exactly what you want a lead to do: replied at 7 a.m. to a midnight email, direct, asking for the price, how it works, demonstrations. And they let it cool, because they took almost three days to answer, since they were still building the demo ▸ 34:58. The second was a New York librarian who asked a sharp, specific question: how does Koby sit with a state law protecting instructional materials? She wrote one line. They wrote back a whole paragraph, and Juan’s own read is that they scared her off ▸ 37:00. She disappeared.
So the rules bank out of the losses, and they’re all about tempo and register. Answer within a day, not three. Match the length of the message you got, a paragraph against a one-liner reads as panic. And when a lead goes quiet, follow up, because maybe it just slipped their mind, and the follow-up is the whole difference between a dead thread and a live one…
// continued in
no entry has continued this idea yet: the arc is still open