Two point two stars
The Bancolombia Negocios saga resolves at a branch counter, and it's a UX teardown with company money at stake. He'd been locked out of the business-banking app since December; the teller hits the same generic error, then asks the one question the app never did: don't you already have a username? He did. The original flow had errored right after registration, so he'd concluded, like any user, that it simply didn't work. His verdict: when an app has 2.2 stars, the problem isn't one user, it's the app. The unlock matters because the investment can now land without freezing.
// trace: where this idea came from
- ↳ video diary @ 40:52 (el problema no es un usuario, es la aplicación)
- ↳ video diary @ 43:46 (el desbloqueo: ya pueden recibir la inversión)
- ↳ Entry 213-1: Six months and one direction (la inversión que necesitaba esta cuenta)
The lockout had lasted since December: the Bancolombia Negocios app, registration attempted, never once entered ▸ 38:02. The Play Store already knew: 2.2 stars, the lowest he’d ever seen on an app ▸ 38:19, and the reviews were full of people who couldn’t get in either ▸ 38:42. So they went to the branch, and the teller hit the same generic, unsearchable error he did ▸ 39:29, while Julia found a sibling app rated 1.8 ▸ 39:35.
The fix wasn’t technical, it was a question the app never thought to ask: don’t you already have a username and password ▸ 40:23? He did, noted somewhere a year ago, and it worked on the first try ▸ 40:37. The self-deprecating reading, forgetful user, he rejects with the review data: when an app is rated that low, the problem isn’t one user, it’s the application ▸ 40:52. The flow had split registration in two, company first, then user 24 hours later ▸ 41:04, and when his first login attempt threw an error, he concluded what any user concludes: you register, you expect to enter, and if you can’t, it doesn’t work ▸ 41:41. One bad error screen manufactured a year of lockout.
un error genérico en el primer login fabrica un usuario perdido →
The comparison shopping happens live on camera: Nequi at 4.8 next to Negocios at 2.2 ▸ 43:21, and a note for the rails file, Bre-B on business accounts currently receives but can’t send ▸ 42:30. The stakes were never academic: this is the account the investment lands in, and his worry was exactly that the money would arrive and sit frozen behind that login. Now it can arrive and be used ▸ 43:46…
// continued in
no entry has continued this idea yet: the arc is still open