The domain was cheap until we named the company
luar.ai went from 50,000 pesos to 800,000 in the month after we registered LuarAI. The lessons cost 20,000.
// trace: where this idea came from
- ↳ video diary @ 7:04 (el precio nuevo, con la teoría del scraping)
- ↳ video diary @ 10:14 (soltar el dominio soñado)
- ↳ video diary @ 3:15 (la advertencia que no seguimos a tiempo)
A month ago, when we chose the company name, luar.ai cost around 50,000 pesos ▸ 6:45. In video 11 we even said it on camera: buy it before someone takes it. We didn’t. Today it costs about €80 per year, two years upfront, roughly 800,000 pesos ▸ 7:04.
What we think happened
Theories, honestly labeled as theories: our other candidate, luar.tech, got bought in the meantime (by a Mexican developer literally named Luar, whose CV site is genuinely nice), shrinking the “luar” supply and triggering algorithmic repricing. Or, more cynically, registrars scrape newly registered companies and mark up the matching domains ▸ 9:15. Or .ai hype inflation. Whatever the mechanism, the moment you announce a name, the market knows you want it.
el nombre que anuncias se encarece →
The two-hour lesson nobody bills you for
The domain hunt took two hours, and most of it wasn’t searching, it was letting go: releasing the belief that we needed luar.ai specifically ▸ 10:14. Along the way, one paid lesson: Namecheap’s “premium” .com listings are resales of already-owned domains, immune to the new-user promo codes ▸ 11:31.
The ending is anticlimactic and correct: luarai.com, 20,000 pesos ▸ 12:38. Two letters longer than the dream, forty times cheaper, and nobody will ever notice.
The rule
Register the domain in the same hour you choose the name; the gap between deciding and buying is exactly where the price moves. And when the dream domain gets hostage-priced anyway, remember what’s actually scarce: the name was never the asset. What you build under it is…
// continued in
no entry has continued this idea yet: the arc is still open