Prospecting with Google Maps

While I fought the invoicing portal, Julia built our first sales pipeline with a tool nobody thinks of as a sales tool: Google Maps.

The method

Search small businesses in the area. Filter with two eyes: good ratings and plenty of reviews (proof the business is alive and cares), and no website (proof of the gap we sell) ▸ 6:41. Every match goes on a list; when the list is done, she calls them, one by one ▸ 7:03. She’s rehearsing the pitch with ChatGPT first, and she wants to make the calls herself, non-native Spanish and all ▸ 8:10.

What makes this good isn’t the tool, it’s the qualification logic. A business that has earned 200 reviews without a website has already proven demand and neglect at the same time. That’s not a cold lead; that’s a warm one that nobody else bothered to warm.

buenas reseñas + cero web = cliente →

The bald barber problem

The reason we haven’t dialed yet is the same cold-start wall from entry 4-2, now with Julia’s better name for it: selling websites without having your own website makes you a bald barber ▸ 9:05. So the order of operations is fixed: finish our page, then the list, then the calls. Meanwhile the compliance calendar gets built in parallel, every DIAN deadline in one place ▸ 13:22, because the tax office won’t remind us.

First calls soon. The list is growing tonight…