Pricing Divo, out loud
The SaaS pricing session as a market-stall negotiation on camera: a free window that locks, dollar tiers haggled line by line, and urgency turned into a feature.
// trace: where this idea came from
- ↳ video diary @ 13:53 (el timer de Julia)
- ↳ video diary @ 25:09 (el esquema final, dibujado)
Divo’s pricing didn’t come from a spreadsheet; it got haggled between the two founders on camera, complete with “¿lo tomas o lo dejas?” ▸ 21:32. The record of how they argued is more useful than the numbers.
The opening position: price near zero, “el poder de las masas”, low barriers mean more people try, more people convert ▸ 12:25, stated honestly as a bet that might be wrong (“tal vez lo mejor sea precio alto y menos usuarios, hay que mirar”). Julia’s contribution is the one that turns pricing into product design: a free window with a lock at the end, use the canvas free for a stretch, then the project freezes and unlocking costs money ▸ 13:53. Her reasoning quotes this diary back at itself: it generates urgency, “pay to play more”, pricing as a game mechanic ▸ 17:36, entry 30-1’s sense of urgency installed inside a paywall.
unlock: $1/day · $4/week
pro: $10/month, unlimited projects
expert: $15/month, AI features + credits ▸ 25:09
el candado convierte los 15 minutos en adrenalina →
Around the edges, the sales machine keeps grinding: the freelance-seller vacancy (20-25% commission) was ready for LinkedIn until LinkedIn asked ~280,000 COP per day to post it ▸ 7:39, so it went guerrilla: organic posts, hashtags, Facebook and WhatsApp groups ▸ 8:52.
The generalizable lesson: pricing debates work best as adversarial theater between people betting on opposite failure modes, one guarding accessibility, the other guarding perceived value, until the schema survives both. Theirs did. Whether it survives Stripe is tomorrow’s entry…