Charge monthly, not all at once
A friend who can actually sell diagnoses the 1.2M ghosting: the number wasn't wrong, the shape was. Subscriptions turn a commitment into a trial.
// trace: where this idea came from
- ↳ video diary @ 14:39 (el consejo del vendedor)
- ↳ Entry 36-1: The owner left by the back door (el fantasma que este consejo explica)
At the gym we ran into the friend from an earlier failed business attempt, the one who’s genuinely good at selling, which we are genuinely not (“somos los manes técnicos”) ▸ 14:16. The offer made on the spot: help us sell, 20% commission per deal ▸ 14:33.
His first free consulting reframed entry 36-1’s ghosting. Asking 1.2M up front, for something the owner isn’t yet sure will work, is a commitment, and commitments trigger flight ▸ 15:03. His shape: sell the page cheap as a subscription, one or two or three hundred thousand pesos, money someone has in their pocket, chargeable monthly for hosting and updates ▸ 14:39. Same lifetime revenue, radically different psychology: the client isn’t buying a website, they’re trying one ▸ 15:18.
el mismo precio, partido, deja de dar miedo →
The response on camera is the right kind of flexible: “I don’t like subscriptions, but if it creates less friction for the user to discover the value, me sirve” ▸ 15:41. Personal taste in pricing models is worth exactly nothing against a pattern of prospects fleeing the upfront number. And it rhymes with every pricing decision this diary has recorded: Picky’s freemium, the 1000-scans threshold, the first-client discount, all versions of the same law, lower the cost of finding out.
One human clause in the deal: the meeting is with him alone, without his brother ▸ 16:57, because with the brother present he goes quiet and the room becomes a power struggle ▸ 16:32. Teams are chemistry before they are org charts; you’re allowed to select for the version of a person that actually shows up…
// continued in
no entry has continued this idea yet: the arc is still open