It already exists. Good.

Picky got shared in a friends group, and one of the direct ones (the kind who attack the idea properly) asked the question every founder both needs and dreads: what’s different from Rappi? ▸ 12:31 First reflex: everything, Rappi is delivery. But the question lodged, GPT confirmed it: Rappi does have menu digitalization, and other services exist too ▸ 13:03. Entry 3-1 working exactly as designed: sharing the idea cost nothing and bought a market map.

The confession attached: no competitor research was done this time, and, heresy, it was good, because research often ends at “it already exists, why bother” before you’ve built the thing that would have taught you why yours is different ▸ 14:52.

Because the differences did materialize on inspection. Nobody visibly uses Rappi’s version, plausibly because Rappi is a super-app with a real learning curve, intimidating to a 60-year-old restaurant owner ▸ 13:46. Which inverts into positioning: a menu that is not a super-app is the feature. Sometimes it’s not about making something completely new, but making it better than others ▸ 16:04; the killer idea is often something that exists, seen from another angle ▸ 16:24.

el ángulo del gigante es su punto ciego →

The wedge strategy, stated for future scorekeeping: start with the smallest promise, digitalize your menu in minutes, then let payments, deliveries, whatever, accrete one comfortable step at a time, arriving at Rappi-like territory from the gentle side ▸ 16:57. Closed with the right-sized ambition: it’s not the billion-dollar idea, and while that one arrives, you build good useful things and learn ▸ 17:44…