Sell it before it's pretty

Logged plainly, because this diary exists for days like this: the desperation is here. We need money, sí o sí, so the plan reorders itself around the fastest route to a client ▸ 11:03.

The fastest route is the least glamorous one: landing pages. Said with full honesty on camera, it’s not the sexy work ▸ 11:15, but the service is nearly assembled: subdomains solved, rendering solved, hosting details almost specified. Meanwhile our own homepage renders badly on mobile and the partner in charge of it is on vacation. The old instinct says fix the shop window first. The new instinct, forced by the bank balance, wins: let’s try to sell like this, even with that part broken ▸ 12:29.

la vitrina rota, la venta primero →

There’s even a product idea hiding inside the desperation: personal pages for individuals, a musician, a job seeker, one section, essentially a CV with a URL, priced low and fast to build. The kind of thing job application forms quietly reward with their “do you have a website?” field ▸ 12:43.

The teaching, uncomfortable and useful: “launch when it’s ready” is a luxury belief, and running out of money refutes it automatically. A broken homepage costs some credibility with some clients; not calling anyone costs all clients. The perfectionism we could afford in month one is being repossessed in month two. What remains is the version of the company that ships brochures with asterisks, apologizes for nothing, and dials…