Entry 22-2 Build in Public 1 min ↩ back to the timeline

Julia couldn't sign up

The login page Stitch built in minutes failed its first real user on camera. The MVP skipped the front door.

video fuente → Source video thumbnail
Source transmission · “0 to 1 Million” diary

// trace: where this idea came from

Zenota’s login page is a small triumph of the pipeline: Stitch produced it beautiful on the first pass, and connecting it took grabbing the HTML and changing a few lines ▸ 10:36. Then Julia tried to use it, on camera, and the triumph got audited.

Her verdict, delivered live: there is a login page but no signup page ▸ 12:31. A new user lands on two fields, a giant blue LOGIN button, and, below everything, a tiny “sign up” link they are somehow supposed to know to click ▸ 15:33. She filled in her email, pressed the big button, and bounced, exactly like every future stranger will. And she pressed the point at the end of the video: does a normal person even know the little word means “create an account”? ▸ 35:26

el botón gigante era el equivocado →

The instinct being trolled here is the MVP instinct: ship the core, polish the edges later. Usually right. But the signup flow is not an edge, it is the front door, and a locked front door makes the entire core unreachable. Entry 17-2 argued that founders must sit and watch a real user; this is that teaching collecting its fee at home, six days after we wrote it about someone else.

time to build login: minutes, with Stitch
time to notice it excludes new users: one Julia

The fix list is short and honest: a visible “crear cuenta” path, a signup page that ranks equal to login, and eventually an overview page so strangers understand the product before being asked for credentials. One real user, watched for five minutes, outperformed every assumption made while building…

// continued in

la lista es el activo →

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