Two kids who know every stall
The plaza de mercado idea sketched before Sunday's field trip: a couple of expert negotiators who know every stall and price, assemble your order into a package, and hand it to delivery, cutting out the corner store, in exactly the segment Rappi's paperwork wall leaves open.
// trace: where this idea came from
- ↳ video diary @ 18:47 (los expertos de la plaza)
- ↳ video diary @ 23:02 (la barrera de papeles de Rappi)
- ↳ Entry 123-2: The ultimatum and the padrino (el update del que esta idea se desprende)
Sunday’s plan is a field trip Julia has wanted for months, the plaza de mercado, Brazil’s version being a whole world of condiments and bulk grains ▸ 17:46, and on the way there the Tencargo update sprouts its most original limb: staff the market with two or three kids who know every stall, every price, which vendor gives discounts ▸ 18:47, professional negotiators ▸ 19:08 who assemble an incoming order into a package and hand it to the courier ▸ 19:25.
The economics rest on removing one hop: nobody buys fruit at Carulla (“carísimo” ▸ 20:19), the corner frutería exists to bring the plaza closer, so connect the plaza to the door directly and the intermediary’s margin becomes your price advantage ▸ 20:37, workable in Chía precisely because nothing is far ▸ 20:50.
el margen del intermediario que eliminas es tu precio; el criterio del que pones es tu producto →
The structural opening is Rappi’s own wall: listing there demands paperwork, registered trademarks, everything perfect, because when the platform is the storefront, a rotten delivery is the platform’s shame, “tú eres la tienda” ▸ 23:34. That wall excludes exactly the informal vendors a plaza is made of, and his hedge is honest: fruit picked by a person you trust might carry the quality risk better than a marketplace ever could ▸ 23:45. Open questions filed for the field trip: restaurants or households first ▸ 19:42, and Julia’s subscription variant, a fruit club that brings you something different every week ▸ 21:52…