Marketing 5.0 is Fast and Furious 10

Julia’s exam prep surfaces the specimen: Marketing 1.0 through 5.0, and neither of them can guess what the numbers mean before looking it up ▸ 17:10. The ladder, read aloud: 1.0, we make the best shoes; 2.0, shoes that fit your style; 3.0, eco-friendly shoes that express your individuality while helping the planet ▸ 18:52; 4.0, digital and connected; 5.0, “tecnología para la humanidad” ▸ 22:16. His verdict names the franchise: these are getting fast and furious, sequels of the same thing ▸ 19:35.

The teaching is the distinction between knowing about and knowing how: “literalmente aprenderse esto de memoria… no vale nada” ▸ 21:37. What works is doing: you start executing, you start noticing “esta gente está creando comunidad”, you study cases, and the numbered names never come up ▸ 21:50. In practice, 90 percent of internet marketing is Facebook Ads or Google Ads, where the platform’s own systems do the targeting and you need to know zero about the algorithm ▸ 22:52.

los números de versión venden libros; los casos de estudio enseñan →

Two honest hedges keep the rant from being cheap. On himself: “yo de marketing no soy tan crack”, but he’d bet the people who are run on feeling and sharp analysis of what’s being published, not memorized concepts ▸ 23:29. And on the buzzword he’s closest to: AI-as-synonym-for-everything annoys him too, yet he won’t call it a bubble, “al final sí hay bastante valor que se genera de fondo” ▸ 18:15. The disease is the naming, not the thing named, which is also his standing case against the university that charges tuition to administer the vocabulary ▸ 21:22…